e-Mali triumphs at Finnovation Fintech Summit 

By Ncaba Ntshakala 

Siyabangena! 
Like their popular chants, indeed with e-Mali ‘sihamba ngolayini’ as the mobile money service operated by Eswatini Mobile, has clinched the coveted “Best FINTECH Innovations” award.

The accolade was bestowed upon the company at the Finnovation Fintech Summit, hosted by Digimage last Thursday. The summit, now in its second edition, brought together industry leaders and innovators to discuss the latest advancements in fintech and explore opportunities for growth in the industry.

The award, which placed e-Mali at the forefront of mobile money operators, has been hailed as an example of the company’s continued dedication to financial inclusion and innovation in Eswatini. Ntsiki Dlamini, of e-Mali, expressed the team’s excitement and pride at receiving the award.

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Dlamini said, “We are absolutely thrilled and honoured to be recognized as the 1st position winner in the Finnovation Mobile Money Operators category at the FINTECH Summit 2nd Edition 2024. This award is a testament to the unwavering dedication and hard work of our entire team at e-Mali. She said it validates their commitment to driving financial inclusion and innovation in Eswatini.

“This recognition is a significant milestone for us and serves as a powerful motivation to continue pushing the boundaries of mobile money services,” Dlamini remarked.

When reflecting on how the win positions e-Mali in the competitive mobile money landscape, Dlamini noted that the award acknowledges e-Mali as the leading mobile money operator in Eswatini in terms of innovation.

“It recognizes our contributions to financial inclusion, the development of innovative mobile money solutions, and our overall impact on the financial landscape of the country. This prestigious award solidifies e-Mali’s position as a pioneer and market leader in the mobile money industry. It enhances our brand reputation, builds trust with our customers, and attracts new partnerships and investments,” she added.

Again, she further attributed e-Mali’s success to several key factors, including the company’s customer-centric approach, investment in cutting-edge technology, and the dedication of its talented team.

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“Firstly, our unwavering customer-centric approach has allowed us to deeply understand the needs and preferences of our customers. This has enabled us to develop innovative solutions that truly address their challenges. We have consistently invested in cutting-edge technology to enhance our services and deliver exceptional customer experiences. Lastly, our dedicated team of talented individuals is the backbone of our organization. Their passion, expertise, and collaborative spirit have been instrumental in driving our achievements,” she explained.

Moreover, Dlamini emphasized, “We believe that this award is not just a recognition of e-Mali’s success but also a reflection of the growing mobile money ecosystem in Eswatini. We are proud to be part of this dynamic industry and are committed to collaborating with other stakeholders to drive financial inclusion and economic growth. We would like to express our sincere gratitude to our customers, partners, and the FINTECH Summit organizers (Digimage) for their support and recognition. We are excited about the future and look forward to continuing to innovate and serve our customers with excellence.”