Women entrepreneurs to reignite their energy

Women Entrepreneurs, Women in business,
Women entrepreneurs have made their mark and forced the world to take notice.

By Bongiwe Zwane-Maseko

“Today’s women entrepreneurs chase no one, need no validation, and handle their business like a boss. “Prerna Kalra co-founder of Daalchini Technologies has been quoted making this powerful statement.

Today’s women entrepreneurs have emerged as rulers and decision-makers by overcoming everything made to destroy women. It would not be wrong to say that owing to their talent, intelligence, perseverance, dedication, and creativity, women entrepreneurs are driving the change in the world we live in.

To nurture and motivate emerging and experienced entrepreneurs, a women’s empowerment cocktail event themed “Reigniting Entrepreneurship Energy” is scheduled for April 29 at the Happy Valley Hotel at Ezulwini.

Event organiser Thandeka Dlamini said women entrepreneurs have forced people to take them seriously and serve as a reminder that, “the hands that rock the cradle can rule the world.”

Read More: Female Entrepreneurship essential to Africa’s growth

“After last year’s event where we were rejuvenating, energising, and reigniting positive energy in women, it was thought that entrepreneurship skills and energy needs to be ignited amongst women in the country. Speakers spoke highly of the importance of having multiple sources of income and women empowerment in all angles of wealth,” she said.

She said this year’s event is aimed at motivating women to engage in entrepreneurship engagements and also equipping them will all the necessary skills to be successful entrepreneurs.

“At this event, successful entrepreneurs have been invited to share their path toward their success. These are entrepreneurs from all sectors from bakers, hairdressers, farmers, accommodation, and health just to mention a few. We intend to invite all financial institutions that offer financial assistance towards starting and growing a business.”

Read More: Empowering women to venture into entrepreneurship

“This is to assist cut down the level of unemployment which has greatly increased due to Covid-19 as most companies had to close and high numbers of employees have been jobless and some experienced retrenchment. After this event, it is believed that women will be empowered and equipped with the rightful information and skills to start their businesses and make a living out of them”, Dlamini said.

She highlighted that since some in business struggle in financial management and cutting operation costs, these will be some of the topics to be covered by financial institutions to ensure that when participants leave this event they are well equipped on how to manage finances as this is the main contributing factor to business failure.

Speakers include Gciniwe Fakudze who will address issues related to overcoming the challenges of being a young woman in leadership and the importance of utilising educational resources and Zinhle Matsebula, the Executive Director of Asavela Group, who will speak on finding a balance between parenting and being a successful businesswoman.

Senator Sylvia Mthethwa will talk about the journey of running a successful business, while CEO of Eswatini Business Health & Wellness Thobile Dlamini will speak on the importance of mental health and wellness to overcome the problems encountered in business.

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